Reviving Ancient Wisdom: The Fenjiu National Gifts

A Blend of Tradition and Innovation in Liquor Packaging by Tiger Pan

The Fenjiu National Gifts stands as a symbol of Chinese culture and diplomacy, inspired by the ancient Chinese invention of movable type printing and the philosophy of Confucius. The design embodies the saying, "It's a pleasure to have friends from afar," a principle that has guided Chinese diplomatic etiquette for over 2,500 years. The abstract design language, represented by the refined "Le" character engraved on the bottle, is a nod to this philosophy.

This unique liquor packaging design is not just a product, but a cultural ambassador. It was the designated gift given by the Prime Minister of Georgia to leaders and friends of various countries during the China International Import Expo. The challenge was to create a cultural business card that not only represents the image of the country but also spreads Chinese culture to the world.

The design's realization is a testament to the power of innovation and technology. The ceramic bottle body, made of square convex shapes, adheres to the core idea of the One Belt One Road initiative. A flowing gold line, symbolizing the connection between countries and the building of friendships, adds a touch of elegance to the design.

Despite the intricate design, the packaging maintains practicality with dimensions of Width78.6mm x Depth78.6mm x Height286.7mm. The design team, led by Creative Director Tiger Pan, worked diligently to ensure the packaging's quality and user experience without incurring extra expenses on transportation and production.

The Fenjiu National Gifts is a prime example of how design can transcend physical products and become a medium for cultural exchange and unity. It is a testament to the power of design in promoting understanding and friendship among nations. The design was awarded Silver in A' Packaging Design Award in 2022, a testament to its outstanding expertise and innovation.

In conclusion, the Fenjiu National Gifts is more than just a liquor packaging design. It is a symbol of Chinese culture, a bridge between nations, and a testament to the power of design in promoting global unity. It serves as a reminder that design, when done right, can be a powerful tool for cultural exchange and understanding.